January 2017

Case Study: Pacific Brands

As one of the biggest names in retail in the Asia-Pacific region, Pacific Brands may have began life manufacturing pneumatic tyres as ‘Dunlop' back in the 1890s but they are now the driving force behind iconic brands such as Bonds, Sheridan, Berlei, Tontine, Dunlopillow, Dunlop Flooring and Jockey. From their...

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